A brief note for those temperamentally inclined to believe that every other click on the worldwide web is a quest for sex—in the latest Alexa rankings of the globe’s 500 most-visited sites, only two of the top 100 actually supply such gratification (these being, for purely academic interest, youporn dot com and RedTube—which proudly dubs itself a “Portal gigante de vídeos de sexo”—at ranks 48 and 52 respectively). Indeed, sex online, both in terms of percentage of web visits and of search terms entered, has been in fairly steady decline for the last decade.
So, what’s hot? Most of this year’s top 100 are, variously, search engines (yahoo and google in its various incarnations are at the top); social networking sites (Facebook comes in at 5, MySpace at 7); media hosting and sharing sites (YouTube at 3, RapidShare at 12); news sites (the BBC is top among these at 47, then CNN at 50, then the New York Times at 89); information sites (Wikipedia and imdb, at 8 and 46); selling and trading sites (Amazon and eBay, at 37 and 64); and corporate sites (Microsoft lead in 13th, 64 places above Apple’s 77th). And then there’s blogging in all its forms, beginning with blogger.com at number 9.
Of course, plenty of titillating things can be found within or via the non-porn 98. But it’s still a disappointing result for those who thought that the amount of viagra cluttering their spam filters was a fair representation of the world’s central preoccupation. It’s a statistic that has been being knocking around for several years—99 per cent of what we do online appears not, at least directly, to be dirty.
Then again, maybe we should be worrying in the other direction. With a study last year suggesting that Americans are happier to go without sex than without the internet, is technology pushing us beyond our traditional Freudian triggers? Are we replacing the innocent pleasures of lust with altogether more intractable addictions, such as conversation, reading, collaboration and self-expression? Ironically enough, it seems that the greatest appeal of a wired world is its ability to provide us not with virtual titillations and indulgences, but with the real thing—each other.




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